Design Exhibition Branding World Design Capital San Diego Tijuana 2024
Design Exhibition Branding World Design Capital San Diego Tijuana 2024
Máximo Escobedo, Creative Director of the World Design Capital San Diego Tijuana 2024 brand identity, will share insights into his binational and bicultural journey, highlighting how it shaped his vision for the award winning WDC2024 logo and brand language. Join him at the WDC Pavilion to learn about the evolution of the brand system as a platform for ongoing collaborations with creatives from both sides of the border. The event will preview an exhibition of limited-edition prints and posters inspired by WDC2024.
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Máximo Escobedo
With a career spanning nearly 30 years as a designer, art director and creative director, Máximo Escobedo serves as Vice president and Cross-border chair of AIGA San Diego Tijuana. Growing up in both Tijuana and San Diego, Maximo gained a unique appreciation and understanding of this binational community. With this distinct experience, Máximo was selected to design the logo and branding for San Diego Tijuana’s designation as World Design Capital 2024. A long-time design educator, he currently teaches graphic design at MiraCosta College, Point Loma Nazarene University and UC San Diego Extended Studies.
