Workshop/Demo Beyond 101: Data analysis with Dovetail
Workshop/Demo Beyond 101: Data analysis with Dovetail
Dovetail is a powerful research software platform that enables teams to analyze qualitative data like interviews or customer feedback, and create a centralized repository of knowledge. While many people use Dovetail (and similar tools) to transcribe interviews and create insights from highlights, this is only scratching the surface of what it can do. A lot of organizations are not leveraging its full capabilities. This workshop aims to change that. Bryan Rill, a Dovetail Expert, and Brie James, will show you how to slice and dice data with highlight tables, cluster on the canvas, create impactful stories from “atomic” insights, and link research to business outcomes. If you do it right, you’ll never be asked again to show the ROI of research. If you are an aspiring or practicing researcher, this workshop will help you level up.
About the Host
Bryan Rill
Dr. Bryan Rill has spent years immersed in other cultures and creative spaces. He excels at understanding how people relate to and make meaning of the world they live in, and brings this expertise to design research and practices. Bryan is the founder of Rill Insights & Design—a product research and design agency in San Diego. His agency helps organizations create innovative products, services, and cultures. He also taught design at UCSD and serves on the board of the Design Forward Alliance.
Brie is the sole UX researcher at SpotOn, where she helps product and design teams make sense of what real people actually need, specifically working in restaurants and small businesses. Her path into tech came through hospitality, massage therapy, and tarot, so listening closely and spotting patterns is second nature. She’s been using Dovetail for several years across fast moving projects and knows how to get value out of it without overcomplicating the process. Brie splits her time between Portland, OR and North County San Diego. She’s here for practical workflows, thoughtful conversation, and calling out unnecessary tags.
