When Worlds Collide: AI’s Disruption of Product, Design, and Research
When Worlds Collide: AI’s Disruption of Product, Design, and Research
AI hasn’t just entered the room — it’s rearranged the furniture. From product roadmaps to design workflows to user research, generative AI is rapidly transforming how we build digital experiences. But in this new AI-powered world, where do human-centered practices fit? And what happens when speed overshadows values?
This panel brings together voices from product, design, and research at enterprise companies to unpack the very real tensions AI is creating across teams. We’ll share lessons from the field: when AI has accelerated alignment — and when it’s caused chaos. Expect honest stories, sharp insights, and a look at what’s being gained, lost, and redefined in the age of AI.
Attendees will walk away with a clearer understanding of how to collaborate across disciplines at scale when AI is at the table — and how to stay grounded in purpose, people, and practice amidst the hype.
About the Host
HP / HP Workforce Solutions / Pedro Quinones and Nazima Ahmad
Nazima Ahmad is a design and research lead with over 12 years of global experience spanning enterprise, agency, and academic settings. At HP, she helps shape design experiences by embedding research into product strategy, driving clarity in complex systems, and advocating for user-centered innovation. Her work lives at the intersection of people, technology, and purpose.
Pedro Quiñones is a leading a community of practice for design research and strategy at HP, where he explores how emerging technologies—like AI—can improve enterprise workflows without losing sight of the human experience. With a background in psychology, service design, and systems thinking, Pedro brings curiosity and criticality to every research challenge, helping teams turn insight into action.
Together, they bring a cross-disciplinary lens to research, design, and AI—navigating the tension between innovation and impact.
