AI in Design: What, How, When, and Why
AI in Design: What, How, When, and Why
Several activities that are part of the design process have been assisted by some form of “AI” for some time, often in an “invisible” (or rather less visible) way.
Like with all innovations, some applications and people benefit more than others. This panel will discuss proven successes, future bets, aspirations, and possible risks that the application of AI can bring into the Craft of Design.
What & How
Case histories showcasing particular uses of AI, with applications at specific points of the design process
Examples of Functional Assistance
What has worked well so far, and how have those successes been defined?
What does the future look like?
When
At which points in the process is AI most helpful? Timing options and approaches
Benefits & flaws
Why
Clearly articulate the immediate benefits & concerns
Discuss long term objectives and ideal scenarios
About the Panelists
Paula Intravaia is a San Diego, California native with a background in the arts and education, designing solutions for expanding human imagination as co-founder and purposeful daydream designer at Cloud Club Collective, through course design and instruction for USD Professional and Continuing education, and as a Designer in Residence for the Design Lab at UCSD.
Dario Miticocchio is a versatile professional with 3+ decades of experience at the intersection of creative, technical and business functions. Currently teaching in Higher Education and fostering the creative community in San Diego, while also consulting with businesses on creative projects and coaching/facilitating for strategic operations.
Pooria Sohi, Managing Partner at Gyroscope is an Industrial Designer, Architect, and Product Marketer, 15 years of experience shipping consumer, medical and Automotive Products. Led the charge on generative design for design and engineering, now a genAI wrangler in addition to shipping products.
Jordi Morillo, Product leader at US Bank
About the Host
Paula Intravaia
A San Diego, California native with a background in the arts and education, Paula Intravaia designs solutions for expanding human imagination as co-founder and purposeful daydream designer at Cloud Club Collective, through course design and instruction for USD Professional and Continuing education, and as a Designer in Residence for the Design Lab at UCSD.
Dario Miticocchio has focused on multiple aspects of Design for more than three decades, from working in boutique, high-design consultancies creating home products in Milan, to various roles in tech corporations here in California. He’s currently involved in higher education (NSAD) and in the promotion of artistic activities, while all the above feeds his consulting work.
Jordi Morillo, Product leader at US Bank
