Working Design Session WDC San Diego Tijuana Community Mural Project
Working Design Session WDC San Diego Tijuana Community Mural Project
Join the WDC Community Mural Project
Be part of a collaborative art experience with the WDC San Diego Tijuana Community Mural Project. Led by Máximo Escobedo, the Creative Director of the award-winning WDC2024 brand identity, and Justin Huelbig, experienced community muralist, this project invites you to help create a vibrant mural that celebrates our unique binational identity. Collaborate with fellow creatives, learn from experienced artists, and make your mark on this community artwork. Volunteers will be available to guide and support you throughout the process.
What to Expect:
- Creative Expression: Add your touch to a mural using various artistic media.
- Community Engagement: Connect with artists, volunteers, and other participants.
- Impact: Help create art that reflects the spirit and vision of our community.
Painting Tijuana would like to thank the U.S. Consulate General in Tijuana for its generous support of the project.
About the Host
AIGA SAN DIEGO TIJUANA
AIGA SAN DIEGO TIJUANA – the Professional Association of Design
AIGA San Diego was established in 1987 as a chapter of AIGA, the Professional Association of Design. In 2022 the Chapter expanded to encompass both San Diego and Tijuana, in acknowledgement of the unique binational culture that has evolved between designers in the Southern California and Baja region. Founded in 1914, AIGA now comprises more than 70 chapters worldwide and exists to advocate for a greater understanding of the value of design and designers in government, business and media. AIGA SDTJ has distinguished itself beyond typical professional networking organizations as an action-oriented nonprofit focused on advocacy, community contribution and impact. This is reflected in nationally-recognized initiatives such as the annual Y Conference, the Urban Art Trail, Tweet Street Urban Park, the Soviet Poster Exhibition, Contact-o Binational Exhibition and more. The organization serves the San Diego Tijuana region as the voice of design leadership, and champions design as a powerful change agent essential to the greater good of the community.
MÁXIMO ESCOBEDO
With a career spanning nearly 30 years as an art and creative director, Máximo Escobedo serves as Vice president and Cross-border chair of AIGA San Diego Tijuana. Growing up in both Tijuana and San Diego, Maximo gained a unique appreciation and understanding of this binational community. With this distinct experience, Máximo was selected to design the logo and branding for San Diego Tijuana’s designation as World Design Capital 2024. A long-time design educator, he currently teaches graphic design at MiraCosta College, Point Loma Nazarene University and UC San Diego Extended Studies.
JUSTIN HUELBIG
Justin is a passionate multidisciplinary designer with a diverse skill set. He thrives on transforming ideas into compelling visuals that capture attention and inspire. He has been pushing the boundaries of creativity generating abstract ideas into tangible, impactful visuals that tell a story and leave a lasting impression. His goal is to create designs that are aesthetically pleasing and bring bold, innovative concepts to life.
