Talk or Panel From Idea to Kickstarter: The Design Journey Behind SAAL Surf Backpack
Talk or Panel From Idea to Kickstarter: The Design Journey Behind SAAL Surf Backpack
Join Dip Studio for a behind-the-scenes presentation on the design journey of SAAL, a surf backpack created to support life before and after the water. We will walk through the full process, from the first idea and early sketches to product development, prototyping, manufacturing, Kickstarter launch, and design award recognition.
This session will show how industrial design turns a personal problem into a real product, including the decisions, challenges, and lessons learned along the way. Guests will get an inside look at the creative and technical process behind building a product from zero, preparing it for production, and bringing it to market.
Perfect for designers, entrepreneurs, makers, surfers, and anyone interested in how ideas become products.
About the Host
Alex Cordeiro / CEO and Founder of Dip Studio
Alex Cordeiro is the CEO and Founder of Dip Studio, a San Diego-based industrial design studio focused on turning ideas into manufacturable products. With more than 15 years of experience designing consumer electronics, healthcare products, and hardware systems, Alex leads projects from concept to production. He is also the founder of SAAL, a surf lifestyle brand created through Dip Studio’s design process, which launched on Kickstarter and received international design recognition, including an iF Design Award.
