Workshop AMPLIFIED! at Work: Designing Better with HI × AI
Workshop AMPLIFIED! at Work: Designing Better with HI × AI
AI can generate more, faster—but amplification requires more than speed. In this hands-on workshop, participants will learn how to use the HI × AI Infinity Loop to strengthen creative and strategic work without surrendering human judgment. Working through a shared digital-design challenge, participants will establish a human baseline, use AI to expand perspectives and possibilities, evaluate what is useful or misleading, and direct a second round of refinement. The session makes the difference between delegating work to AI and designing with AI visible through a before-and-after comparison. Attendees will leave with a practical, repeatable method they can apply to research, problem framing, product thinking, communication, and client work. Bring a laptop or mobile device with access to a generative AI tool.
About the Host
Kevin Popović
Kevin Popović is the principal of The Idea Guy®, where he helps organizations identify the right problems, create stronger ideas, and communicate them clearly. His AMPLIFIED! work integrates Human Insights (HI) × Artificial Intelligence (AI) within design thinking to strengthen research, problem framing, creativity, and innovation. He develops lectures, workshops, and practical tools that help professionals use generative AI without giving up judgment, empathy, or ownership of the work. His work spans strategy, design, innovation, and communications.
